Caffé Nero has sweetened Dubai’s OOH scene with a little treat, hint: it’s creamy… Their last OOH advertisement brought all the festive vibes to Dubai, and this time around they have a special offering! Caffé Nero is transforming the foodservice industry. It's a long-standing custom to mix milk into espresso, but there's more to the combination than meets the eye. Adding milk can alter the flavor of coffee depending on how much is added whether you warm it, how, and what kind of milk you use. Truly, it’s an art! This is why Caffé Nero is so focused on providing the best options for those who want to elevate their coffee experience! Caffé Nero is providing their plant-based milk free of charge, can you believe it? “We don’t charge extra”, they confirm on their billboards, next to an appetizing image of heart-shaped coffee with milk, and the tantalizing image of milk being poured into the cup, guaranteed to have you crave it! Little coffee beans float about the billboard with leaves, to reassure the freshness and plant-based part of their ingredients. Caffé Nero popped up on digital screens and hoardings in Dubai in the fourth week of January by media provider Group Plus and Contour Media.
