Choosing a brand ambassador takes a lot of considerations; Throughout Schweppes campaigns, we notice an ongoing theme of the chosen ambassadors, choosing a sleek, chic, heartthrob actor mainly; for example, the previous campaign was by Asser Yassin back in May 2022. Which was a campaign that’s nothing less polished than the one we’re about to review. The brand ambassador this time is the superstar Khaled El Nabawy, with his charismatic appearance introduces a new motto to the brand, which is “Schhhh… Schweppes” to give you the impression of serenity and tranquillity to the time you’re drinking Schweppes in it. The artwork came in 2 scenes; one of them is on a yacht with the “El Mohager” star smiling confidently, and the other one is in an indoor location as it's a dark mode version of the ad. The campaign’s message, “ the best time is the Schhh….. time,” gives the impression to the audience that the beverage will be your companion in your relaxing time. Curious to know more about Schweppes’ campaign. Check out Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.
