McDonald’s is back on UAE’s billboards with alluring visuals as usual, parading their one-of-a-kind menu and specialty products and pricing. Following their prior appearance, McDonald’s showcases their mouth-watering Everyday Delights menu as well as their 100% Arabica coffee. The food service conglomerate rises with unconventional visuals, firstly showcasing its Everyday Delights menu that offers meals set at AED12, in addition, to a cup of scorching hot Americano noting that it's perfect for every beat of your day. The McCafé visuals host the cup of coffee upon an orange background and snapshots of people happily smiling and enjoying their breakfast. The orange tones signify the utter freshness of the McCafé breakfast, including their 100% Arabica Coffee that's crafted by expert baristas. The Everyday Delights menu is also placed upon an orange background, alongside the menu sandwiches scattered across the billboards, with a subtle placement of a fries packet and coke. A balloon in the shape of the number 12, signifying that the everyday delights menu is set at AED12 The new campaign struck Sharjah’s & Dubai’s billboards in the fourth week of January in the form of Digital Screen, Hoarding, Lampposts, Uni-Pole, and Bridge Billboard
