Tiffany & Co. is by far one of the oldest jewelers still operating in today's market. Tiffany & Co was founded in 1837 in New York City as a fancy goods and stationery company. Being at the top of the game, the upper-class jewelry retailer and the top crown company brand in the market had to make an OOH presence again and has made it again after appearing in their hardware earrings collection campaign a while back. It is without a doubt that the well-known jewelry store’s campaign is surely going to grab road-viewers! In mesmerizing eye-grabbing visuals, the Distinctive and modern pieces are showcased through digital screens, Tiffany’s Lock is a bold visual statement that is all about the personal bonds with others, and how these bonds inform who we are. The new collection will debut with four all-gender bracelets available globally. By BackLite Media, the new campaign struck Dubai’s billboards in the third week of January in the form of Digital Screens.