Following their previous campaign announcing the release of the most anticipated film “Al Hayba,” Reel Cinemas is back on Dubai’s digital screens announcing the release of the film Release of Operation Fortune: Ruse de Guerre starring Jason Stathan, Aubrey Plaza, and Cary Elwes. The outdoor advertising campaign on Dubai’s digital screens features the trailer and some snippets of the film on Dubai’s major spots. The movie is directed by Guy Ritchie and written by Ivan Atkinson, Marn Davies, and Guy Ritchie. The campaign has been spotted in more than one cluttered location and major road in Dubai, which indicates a geo-distribution that targets a broad audience and therefore introduces the film to a newer demographic. It also came in digital screen size to catch the eye of people walking or driving from any direction. It’s worth noting that Reels Cinemas was founded 22 years ago in 2001 in the UK. Then, Emaar brought it to Dubai becoming one of the most popular cinemas in the UAE.
