Books can be a language on their own. It is a way for people to escape and find their own voice through someone else’s words. That is why the Al Warraqeen Used Book Festival is the perfect way for everyone to just slow down and find what they’re looking for in books. Let’s see what its latest OOH campaign was about! 

The campaign for Al Warraqeen Used Book Festival is simple. It’s in lampposts and Mega Com billboards, organized by Sharjah City for Humanitarian Services (SCHS). With a white background, the billboard provides you with all the information you need. It includes the dates of the festival, which is from February 1st to February 4th. It also includes the place and a lovely illustration of books stacked upon each other. The billboards also include the festival's list of partners, sponsors, and media partners. The sponsors include Fast Building Cont. Co. and Sharjah National Oil Corporation. The media provider for this OOH campaign is Site Global

The Al Warraqeen Used Book Festival is a great way for everyone to escape into a book for a little bit and recycle someone else’s read. 

The Art & Science of OOH

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