The Public Investment Fund (PIF) maintains a world-class investment portfolio with an emphasis on sustainable investments both domestically and internationally. PIF's ambitious strategy is powering the national economy with an influence felt well beyond Saudi boundaries, playing a critical role in accomplishing Saudi Arabia’s economic transformative 2030 vision. With an emphasis on sustainable investment both domestically and internationally, the PIF reaches out to the people of UAE using out-of-home advertising. The financial service investment sector uses Dubai’s out-of-home spaces for the first time on February 2022. February 2022 also marks the last appearance of PIF. The objective of the last campaign was to raise awareness for the milestones achieved by the financial service investment sector. Post the last appearance and in less than one year, Public Investment Fund advertises today’s outdoor campaign in order to highlight the new achievements implemented within that time span. Using Blue Shield Advertising’s Hoarding spaces in Dubai, PIF showcases that in order to “Spur Saudi Arabia’s Sustainable Future”, “66 Companies” are “Created”, “500,000+ Direct and Indirect Jobs” are “Created”, and “13 Strategic Sectors” are developed.