Following their colorful appearance on Cairo’s OOH prime sports, the foodservice vendor Al Abd pâtisserie is here with a new campaign to add some sweetness to the outdoor advertising scene. This time Al Abd Patisserie is here to promote its new range of cupcakes, macaroons, and soirée gateaux on delicious-looking billboards, displayed with Western vibes to mirror the new menu additions. Along with the new item promotions, you can find the call to action on both sides of the billboards to educate the audience that Al Abd got a dedicated application which is an interesting update as the previous campaign’s billboards didn’t have it. You can order through it and order through their hotline. The slogan of Al Abd, “Sweetness of the world,” was annexed to the billboard to add the personalized signature of the sweets store. Last but not least, the geo-distribution was very strategic, choosing some cluttered spots in Greater Cairo to promote the new items. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Al Abd Pattessrie campaigns.
