Natuzzi Italia is sharing its story on Dubai’s outdoor advertising scene via aesthetic visuals, once again after their last campaign. Their aim is to create value for better living via furniture and interiors, this time in a new era with interior designers and visionaries Marcel Wanders, Gabriele Chiave, and Marcantonio. Their passion is definitely apparent from their OOH campaign and the values they hold, from their quest spanning over 60 years. Natuzzi mixes comfort that can engulf the senses with Italian design and Mediterranean inspiration from the likes of Pugalia, who are known for their beauty and workmanship. These philosophies in design are reflected in their visuals, which show brilliantly-designed and effortlessly-decorated spaces that hold a contemporary style. The designers behind “2nd Life”, their latest initiative creating furniture collections with likely-minded creatives in collaboration, appear in elegant black and white next to the decor. In a subtle attempt to invite people to their stores, they incorporate their locations on “Sheikh Zayed Road” & “Umm Hurair Road”, or to their website. All Natuzzi Italia designs are inspired by and guided by this intrinsic and priceless legacy of their homeland, which is an important part of their journey driven by their repetitive mention of their nation and how it interweaves into everything they do and step of the way. They even call their brand a “love story” for Italy and Pugalia on their website! From media provider BackLite Media, Natuzzi Italia struck uni-poles in Dubai in the first week of January.
