After their last appearance back in 2019, Al Nasser, a domestic fashion wear brand, recently launched a new innovative advertising campaign that featured a wide variety of different fashion styles and models of different ages. The campaign was advertised through billboards around Cairo and featured inexpensive yet fashionable products. The campaign was created to showcase the wide variety of styles available from Al Nasser while also demonstrating its commitment to inclusion by featuring models of all ages. The ads illustrated a huge fiery clock quoting “Burning Prices Time,” which is a hint at the affordable prices of the brand, which, to say the least, has an alluring effect on audiences. This creative approach has already been successful in promoting the brand previously and still proves itself now. The campaign ads featured visuals of models of different ages, genders, and sizes wearing the brand's clothing. This campaign was intended to reach a broad audience and show that the brand has something for everyone. Al Nasser has made it possible for anyone to look fashionable without breaking the bank. Their use of OOH as their main marketing platform showcases the power of visual storytelling in advertising and how it can be used to great effect in this digital age. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
