Welcome to our monthly Industry Insights report. December 2022’s market insight highlights the OOH market, which covers the outdoor advertising activity on Greater Cairo roadways as a mirror of Egyptian market industries' operations.
When compared to November 2022's OOH occupancy rate of 74%, December 2022 in Greater Cairo saw a 1% decrease in occupancy rate of 73%.
This month, FMCG joins the top two most active OOH industry pioneers: Real Estate and Telecommunications. FMCG (Containing Food and Beverages, Cleaning Products, Cosmetics & Personal Care, andPharmaceuticals & Biotech) OOH activity is up 2% from November 2022. In Greater Cairo, the Healthcare and Furniture & Household Items sectors have had a 1% rise in OOH activity compared to November 2022. When comparing November 2022 to this month, the Foodservice industry shows a 1% decrease in OOH activity
There is a 3% increase in OOH activities in December 2022 compared to December 2021, resulting in a billboard occupancy rate of 73% in December 2022 compared to 70% in December 2021.
As we continue our year-to-year OOH activity study for each industry between December 2022 and December 2021, we see that FMCG has a 1% increase rate in OOH activity. When compared to the previous year. The OOH activity rates for the Healthcare, Furniture & Household Items, and Foodservice sectors on the other hand are consistent.
The start of a new quarter and a new year for the Greater Cairo industry is just around the corner. Which industry will surge in January 2023? Keep an eye out for the January 2023 market insights, which will detail the upcoming industry OOH actions for that month.
Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Region: North Africa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
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