As the UAE's first dairy enterprise, Al Ain Farms has played a critical role in providing the best food products to the people of the country. All of Al Ain’s products are lovingly handcrafted in Al Ain, the heart of the UAE, and delivered daily throughout the country. Al Ain Farms aims to be a market leader in the UAE food and beverage industry. They have launched several new product categories, and have increased their efficiency in the chicken business. As 2023 begins and the food and beverage manufacturer’s objective is to be ranked as a market leader, Al Ain Farms decided to utilize Dubai’s Uni-poles and Lampposts for the first time to advertise its first out-of-home campaign. Meeting the poultry quality standards, Al Ain Farms advertises its full range of poultry to Dubai’s OOH viewers. The ad message for the campaign monetizes that by purchasing from Al Ain Farms, you will get more; “More Freshness” and “More Taste”. The new packaging, weight of the product, and credentials validating the product’s freshness labeled on each product encourage OOH viewers to give Al Ain Farms poultries a try! The campaign’s copy is displayed in both English and Arabic to expand the message’s reach.
