From advertising media and broadcasting to events and exhibitions, the regional telecom giant aims to connect with its users!  

In 2022, e&’s Etisalat was very active in UAE’s outdoor spaces with last December 2022 marking the telecommunications provider’s last appearance. The most recent appearance celebrated the Emirates 51st National Day with the Emirati people on Dubai’s Bridge Billboard and Digital Screen Spaces.

As 2023 begins, e&’s Etisalat advertises the annual event that takes place at Dubai Shopping Festival. For MOTB Season X, visitors will be wowed by a new design with Instagrammable backdrops at every corner, which is free to enter. In addition, as part of this year's historic events, attendees can expect a jam-packed itinerary featuring the biggest talents in music and dance. The visuals for the campaign that is advertised on Dubai’s Digital Screens highlight that the event will take place between the 19th and the 29th of January.

Excited to know more? A website as the call to action for the campaign is placed on a smaller, separate, and dedicated CTA digital screen!

The Art & Science of OOH

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