Home Centre, one of the leading furniture & interior brands has made a phenomenal appearance back on Dubai’s billboards. Following their prior appearance, Home Centre is back with a new showcase, featuring the Dubai Shopping Festival (MYDSF), aka the biggest event in the events & exhibitions industry in the MENA region. Unlike their last campaign, MYDSF is back with not just announcing their event dates, but alongside Home Centre’s phenomenal giveaway.
The ad spaces note the campaign slogan “Shop & Win” along with the amount one can win, calculating a whopping AED 80,000 worth of interiors when one shops at Home Centre stores across the city, whether it be City Centre Deira, City Centre Mirdif, Dubai Hills Mall, Mall of the Emirates or Oasis Mall Dubai. The ads also announce the dates of which the shopping festival giveaway will be valid, that being from the 20th to the 26th of January. The ads show a snippet of modern and fashionable interior pieces, giving onlookers a glimpse of what they can win with Home Centre.
The new campaign popped up on Dubai’s digital screen in the third week of January.
Industry: Events & Exhibitions | Furniture & Interiors
Brand: Home Centre
Advertiser: Mydsf.ae Mbc Group
OOH Size: Digital Screen
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | shop & win | #ThinkDOOH
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