Food is definitely a language that we all speak. It is something we all gather around and just have a good time with. That is why we have a new restaurant in town that can become a favorite in no time. Mott 32, as described in its Instagram bio, is a “world-class destination for Chinese Cuisine”. And this OOH campaign definitely emphasizes world-class perfection. 

In this OOH campaign, Mott 32 announces its opening in a simple yet effective Digital Screen campaign. Each scene on the billboard represents a different dish from the restaurant, one mouthwatering and stunning dish. Each digital screen has a dark and elegant atmosphere, representing the energy at Mott 32 itself and the fancy dining experience. The campaign also features the famous Mott 32 logo, along with reservation instructions and contact information, so everyone can benefit from the campaign and get what they want. 

Mott 32 is not new to the “world-class dining experience”. It has branches all over the world, and it was about time it brought it to Dubai. 


Campaign Credits

Industry: Foodservice

Brand: Mott 32

OOH Size: Digital Screen

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign

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