Following their last appearance, Tanishq, a leading Indian jewelry brand, recently, launched an advertising campaign featuring their Elaborate Gold and Diamond Necklace Sets in the UAE. The campaign utilized both billboards and digital media to bring attention to the luxurious product range.

The campaign featured visuals of the necklaces that were designed to represent boldness, luxury, and sophistication. Audiences could observe beautiful gold designs intricately embellished with diamonds and precious stones with an exquisite motto signifying our beloved ladies “Every Woman A Diamond”. These necklaces are meant to evoke a feeling of extravagance and luxuriance for those who buy them as these pieces are high-end luxury products from a renowned brand.

Tanishq has been known for its exquisite jewelry over the years. This recent marketing campaign was no different in showcasing its ability to create intricate pieces with precious materials. The campaign highly brought awareness to the product range which highlighted the brand’s ability to craft luxurious pieces effortlessly.

This campaign was first seen in the first week of January in Dubai featuring only uni-poles.

Campaign Credits

Industry: Jewelry

Brand: Tanishq

OOH Size: Uni-Pole

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Every Woman A Diamond

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