Bedaya, the New Start of Mortgage Services in Egypt, Embellishing OOH Advertising Landscape

The demand for the real estate sector in the Egyptian market is consistently growing on a year-to-year basis. With various real estate projects being established all over the country, potential commercial, administrative, and residential purchasers look for ways to purchase spaces using a monthly installment plan. 

Today a new mortgage non-bank service provider occupies Greater Cairo’s out-of-home spaces. Bedaya Mortgage Finance is Egypt's first non-bank mortgage provider, providing digital mortgage finance. Bedaya works with customers as true partners to give customized mortgage solutions to its ever-growing client base, with the fastest response time in the market and a smooth digital mortgage platform. The service provider was established in 2019 as a collaboration between EFG Hermes, GB Capital, and the Talaat Moustafa Group.

The financial service is accessible to potential real purchasers, as you can download the app from both Google and Apple’s Playstore. The OOH visuals share with the OOH viewers that by dealing with Bedaya, you can now receive the easiest and fastest mortgage funding in Egypt. The tagline for the brand validates the financial provider’s mission as it shares that Bedya is your real chance of receiving your mortgage funding. 

Curious to find out more about this campaign? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will give you all the information about campaign types, kinds, locations, budgets, media plans, and more.