Al Habtoor Motors has been advertising on the streets of UAE since 2020 using OOH campaigns. Now, they have come up with a new campaign advertising one of the automobiles they are exclusive distributors of, which is JAC Motors. This is not the first time to advertise for JAC as they did in their last November campaign. The outdoor advertising campaign is very informative and straightforward. It’s all about the new year’s deal which includes three attractive services. The services are three years of free service, pay after four months and five years unlimited warranty. The ad copy also includes a “1.99% interest rate” written in huge font as it’s the main offer in the deal. Also, the artwork's colors are so catchy, vibrant, and full of life; this is how Al Habtoor Motors decided to market for the new outdoor campaign to catch people’s eyes. Moreover, in the campaign, they used both Arabic and English language, to communicate with almost every demography on the street. The campaign has been spotted on major roads in Dubai and Sharjah using hoarding billboards, indicating a geo-distribution that targets a broad audience and introduces the service to a newer demographic. It’s worth noting that Al Habtoor Motors is not only the official and exclusive distributor of JAC Motors in the UAE but also of McLaren, Bugatti, Bentley, TEMSA, Chery, Fuso, and Mitsubishi. The new ad popped up on UAE’s Hoarding in the first week of January.
