DP World is proud to host its own first-ever international cricket all-stars league in the UAE from 13th January to 12th February. This tournament will bring together some of the world's best cricketers from different countries for a thrilling display of cricketing talent.
The tournament is being supported by a major media campaign announcing the event, which includes media promotions, entertainment events, and other marketing initiatives. DP World hopes that this tournament will be an unforgettable experience for fans across the globe and that it will help promote sportsmanship and camaraderie among players from different countries.
Audiences could observe some of the stars of the teams participating in the ILT20 illustrated on the billboards, such as Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors.
Opening the League will be the blockbuster match between Dubai Capitals and Abu Dhabi Knight Riders on Friday, 13 January (2023) at the Dubai International Stadium (Dubai, UAE) and where the competition will be launched through a dazzling opening ceremony as headlined throughout the campaign by Indian rapper Badshah and RnB megastar Jason Derulo. The initiative edition will reach its climax with the final played on 12 February 2023, also played at the Dubai International Stadium.
Worth mentioning that the campaign was spread across India let alone UAE. In India, you can find it in Bangalore, Pune, Lucknow, Mumbai, and Kalkuta in malls and supermarkets. While you can spot it in UAE specifically Dubai and Sharjah in a form of hoardings and lampposts besides malls and taxis.
Brand: DP WORLD
Advertiser: DP World
OOH Size: Hoarding | Lamppost
OOH Agency: Mera Hoardings
Country: United Arab Emirates
Tags: Awareness Campaign | ILT20 | Jason Derulo | Badshah
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