With summer round the corner, real estate developers run to launch OOH campaigns to advertise their beach projects. Madaar Development has just started their April outdoor campaign with a variety of billboard sizes, including gates and double-decker poles.

AZHA project, a waterfront luxury residential resort, offers its residents a high end and lively lifestyle thanks to the many amenities and facilities of the beach resort.

The ads show a real photo of Azha beach, with the project logo of Arabic iconic calligraphy on top and the slogan “Fifty Shades of Blue”, an allegory to the famous book trilogy Fifty Shades of Grey.

Madaar Development promotes AZHA beach resort-00
Madaar Development promotes AZHA beach resort-00

Campaign Credits

Industry: Real Estate

Brand: AZHA

Advertiser: Madaar Development

OOH Size: Uni-Pole | Large uni-pole

Country: Egypt

Region: North Africa

Tags: North Africa | Summer Campaign

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