HiPRO by Danone Egypt charges Cairo’s OOH audience with their high-concentrate yogurt protein drink and athletic ambassador, Mohamed El Shennawy. After their last appearance on OOH, HiPRO reinforces its presence across Cairo’s roads and supermarkets! 

The drink has 20 gm of protein, 4.9 grams of which are BCAAs (branched-chain amino acids), 0% added sugar, and only 1.5% fat, described on the billboards as low fat. HiPRO increases the size of muscles and aims to be the ideal snack following exercise, as it contains whey protein concentrate as well. The flavors identified in the visuals are strawberry, vanilla, cookies, and cream. 

Mohamed El Shennawy fits being the brand ambassador for HiPRO, one of Egypt’s most well-known athletes and the infamous goalkeeper at Al Ahly SC. The ad copy “With you inside and outside of training” feels like a testimony from the sturdy, muscular football player. Another competitive advantage HiPRO has besides its ambassador is that it’s the sole drinkable yogurt with high protein content in the market, filled with nutrients, and guaranteed to push you through the day. 

Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out all the details for HiPRO’s campaign such as campaign type, kind, location, budget, media plan, and more.  

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