When you think of stocking up on your groceries, who is the first one that comes to your mind? Yes, that’s right Carrefour’s people’s go-to french retailer strikes one more time with an astonishing campaign, in a very short period of time since its last campaign with the Grand on Gold advertising campaign wow-ing their audience as usual.

Just like every other Carrefour campaign, it never makes it complicated but quite the opposite, making it as forward and straight to the point as it can get, placing electronics with floating gold around it to interpret to the audience that when they spend 500 AED on electronics they have a chance to win 3g, 25g, or 1k gold! Just like the billboard mentions it’s “Grand on Gold” meaning that you spend small on price but in return, you win gold and who wouldn't want to win gold?

The campaign used lampposts and digital screens using both English and Arabic languages to get the utmost benefit of the campaign and reach as many people as possible by being placed in Dubai and Sharjah, and being provided by BackLite Media, JCDecaux, Tasweeq, and Hypermedia.



Campaign Credits

Industry: Retail Shopping

Brand: Carrefour

OOH Size: Digital Screen | Lamppost

OOH Agency: BackLite Media | TASWEEQ UAE | JCDecaux | Hypermedia

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2174,"created_at":"2020-06-16 14:44:36","updated_at":"2023-01-29 11:08:31","deleted_at":null,"is_active":1},{"id":23,"name":"TASWEEQ UAE","slug":"tasweeq-uae","desc":"TASWEEQ UAE is a brand development company providing vast services to make your brand memorable, trusted and a name on which people can rely. We have the strategic, creative and technical expertise to offer an end-to-end Digital Marketing, Website Design & Development, Custom CRM, Custom Designing, Branding, Digital & Offset Printing, Indoor & Outdoor Signage solutions. Moreover, we are offering a wide range of professional Laser Cutting, Laser Engraving, Vinyl Cutting, Acrylic and SS Letters, Promotional Products\/Gifts based on your project requirements and budget limits.\r\nhttps:\/\/www.facebook.com\/tasweequae\/","counter":1159,"created_at":"2020-07-14 12:19:11","updated_at":"2023-01-29 00:29:31","deleted_at":null,"is_active":1},{"id":39,"name":"JCDecaux","slug":"jcdecaux","desc":"","counter":1054,"created_at":"2020-09-08 15:47:38","updated_at":"2023-01-29 04:16:27","deleted_at":null,"is_active":1},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":1274,"created_at":"2020-11-30 09:33:24","updated_at":"2023-01-28 15:19:21","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":2174,"created_at":"2020-06-16 14:44:36","updated_at":"2023-01-29 11:08:31","deleted_at":null,"is_active":1,"pivot":{"article_id":7404,"agency_id":18}},{"id":23,"name":"TASWEEQ UAE","slug":"tasweeq-uae","desc":"TASWEEQ UAE is a brand development company providing vast services to make your brand memorable, trusted and a name on which people can rely. We have the strategic, creative and technical expertise to offer an end-to-end Digital Marketing, Website Design & Development, Custom CRM, Custom Designing, Branding, Digital & Offset Printing, Indoor & Outdoor Signage solutions. Moreover, we are offering a wide range of professional Laser Cutting, Laser Engraving, Vinyl Cutting, Acrylic and SS Letters, Promotional Products\/Gifts based on your project requirements and budget limits.\r\nhttps:\/\/www.facebook.com\/tasweequae\/","counter":1159,"created_at":"2020-07-14 12:19:11","updated_at":"2023-01-29 00:29:31","deleted_at":null,"is_active":1,"pivot":{"article_id":7404,"agency_id":23}},{"id":39,"name":"JCDecaux","slug":"jcdecaux","desc":"","counter":1054,"created_at":"2020-09-08 15:47:38","updated_at":"2023-01-29 04:16:27","deleted_at":null,"is_active":1,"pivot":{"article_id":7404,"agency_id":39}},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":1274,"created_at":"2020-11-30 09:33:24","updated_at":"2023-01-28 15:19:21","deleted_at":null,"is_active":1,"pivot":{"article_id":7404,"agency_id":57}}]

Country: United Arab Emirates

Region: MENA

Tags: #ThinkDOOH | Awareness Campaign

The Art & Science of OOH

Back To Top Arrow