KFC, the sponsor of fried chicken not only in Egypt but in the whole world, just revisited the out-of-home spaces of Greater Cairo. As of December 2019, it was the world's second-largest restaurant chain, with 22,621 outlets in 150 countries. Americana Group opened the first KFC outlet in Kuwait in 1973, marking the brand's debut in the Middle East.

Ever since its appearance in the Middle East, the foodservice’s fried chicken has been a brand favorite of the people. At the beginning of 2023, the last appearance of the global brand was in the first few weeks of January 2023 in the OOH spaces of  Dubai and Ajman in the UAE to advertise a new limited-time product. Customized for the palate of the majority of KFC's consistent purchasers in the UAE, the Smokin Cheese Burger encourages OOH viewers to go to the nearest branches or to order the limited-time burger online.        

Today KFC appears in the out-of-home spaces of Greater Cairo to advertise a special offer for the people of Egypt! Containing a fried chicken, two chicken strips, fries, and a soft drink, the all-new economically friendly My Bucket is introduced via OOH!  

Curious to find out more about this campaign? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will give you all the information about campaign types, kinds, locations, budgets, media plans, and more. 

Campaign Credits

Industry: Foodservice

Brand: KFC

Advertiser: Americana Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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