A new outdoor campaign from El Sallab Company announces discounts of up to 70% in their malls. As their slogan says, “discounts will make you crazy”! The Egyptian ceramic manufacturer, one of the ceramics and sanitary ware tycoons for more than a century, is well known for their B2C strategy, based on building big ceramic malls facilities with in-house warehouses, to facilitate the shopping and direct take-away of their products to their customers. Megas, Large and X-Large uni-poles, double-decker poles and even gates bring this campaign to life all around the city. With one of the widest ranges of ceramic and porcelain tiles, customers will make good use of the discounts.