With a very elegant and simple advertising campaign, Nescafé Gold shined on the streets of Dubai with their latest OOH. We all think about our cup of coffee first thing in the morning, and here’s where Nescafé Gold came up with their smart awareness campaign. A simple and straightforward visual, showing the product with a catchy tagline “Moments That Matter Start At Home” They used their slogan “Moments That Matter” and added “Start At Home” to make people appreciate their first moments drinking their cup of coffee at home before starting their day. The campaign has been placed on major roads, indicating a geo-distribution that targets a broad audience and hence introduces the service to a newer demographic. The digital screens also came in different shapes and sizes from the sides of the roads to the bridge billboards. So, it makes it easier to be catchy for people walking or driving from any direction. Moreover, in the ad copy, Nescafé Gold used both English and Arabic language, to communicate with almost every demographic on the street. It’s worth mentioning that Nestlé started working on their coffee brand in 1930 and introduced the new coffee product under the brand name Nescafé in 1938.
