Whether you’re looking for delicious snacks, spreads for your toast, or coffee to compliment your breakfast, Abu Auf has always been a true pillar in gathering everything you need in one place. In its previous campaign, Abu Auf was celebrating the holy month of Ramadan by featuring Ramadan must-have products. However, this one, it is focusing on one must-have product. In this campaign, Abu Auf is going strictly after the coffee. The campaign is colorful and full of choices. With a tagline and Abu Auf’s famous slogan that says “Coffee Sets the Mood and Abu Auf is Father of All Moods”, Abu Auf was able to grab the attention of the audience with a little pun. Getting back to the colors of the campaign, it is sectioned into three parts, each one includes a different kind of coffee that Abu Auf has. First, it’s the light Turkish coffee against a bright yellow background, another is the intermediate coffee on an orange background, and lastly is the dark coffee on a purple background. Then you will find another billboard with more coffees like the Hazelnut, French, Chocolate, and many more with every billboard. At the bottom left corner of the campaign, you will be able to find Abu Auf’s website and hotline for orders. The campaign is fun and spread for people to see, which makes it all the more refreshing for a campaign about Coffee. This campaign is a fun and colorful display of the wide array of coffees Abu Auf can offer. It is truly a look into “how to set the mood” for your day with a little bit of deliciousness and calm. Abu Auf truly is the father of all moods. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Abu Auf’s newest campaigns.
