Over the years, according to the out-of-home activity in Greater Cairo, the real estate market has shown consistent growth occupying the majority of the outdoor spaces! 

With the beginning of 2023, the out-of-home spaces of Greater Cairo introduce a new real estate developer in the market! Powered by the Egyptian construction company; Enco Misr, the over 25 years of expertise in the sector of building and investment in Egypt and having been formed through a strategic merger of the historical developer firm Misr for Construction (ENCO); Nawassy Developments is introduced to the public with its first OOH campaign! 

With the marketing objective of introducing the real estate brand to potential property purchasers, the branding campaign showcases Nawassy Developments' goal to develop grand buildings by advertising that the real estate developer is “The Grandest Builder”. The OOH visuals for the campaign reflect the grandest concept through two majestic horses imagery racing head-to-head to receive the grand prize and to prove that one of them is the best. To highlight the intention to develop real estate project spaces that will offer a sense of cheer and tranquility, Nawassy Developments select turquoise as the primary color for the out-of-home visuals.  

Can you predict what OOH campaign will Nawassy Developments advertise next? Will the real estate project announcement advertise a project in East or West Cairo? Both the hotline and website are placed as a call-to-action for the campaign.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Nawassy Developmets’ newest campaigns.


The Art & Science of OOH

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