The popular fast food restaurant Apache flooded Cairo’s outdoor billboards with a campaign that’s about to confuse on-looking viewers, as a way to advertise their restaurant. \r\nUsing a smart strategy by filling the billboards with Indians and cowboys evokes curiosity even more! It’s quite obvious that it’s a fast food restaurant because of the variety of aligned burgers displayed on the billboards in a delectable way while having a cowboy and a girl in the visuals as well with a phrase that states “cowboys taking a tour in Cairo”. The other billboard is what the foundation of Apache Chicken is built on, “the Indians” who are ruling the brand stating that “the Indians are located right at Apache Chicken” which shows how much of a fast food eaters they are. Most importantly, their hotline is also displayed as a call-to-action for deliveries or inquiries so make sure not to miss out on that.\r\nThe key objective of the reveal campaign undertaken by Apache Chicken is to boost their in-store visit while arousing people’s curiosity and at the same time promoting their brand. \r\nVisit MOOH, a monitoring out-of-home intelligence data supplier in Cairo and Dubai, to learn more about Apache Chicken’s campaign.