Sarwa Capital’s Contact is back with another OOH campaign to continue its OOH journey and its previous stop in May 2022. The new financial services campaign just got released with plenty of changes to surprise us that it’s even the same brand! With the motto “never enough, there is more,” the campaign has been released to show off its ability to help you to purchase what your heart desires in installments. With a color palette of dark blue and yellowish-orange, the billboards were painted with the indication of the mobile app on the Apple store and Android app store. What’s noticeable about the brand is inclusivity; it covers many sectors, from automotive to home appliances to mortgage, which makes the financing services platform one of the strong ones in the Egyptian market. The campaign was distributed geographically on major bridges and roads in Greater Cairo and Giza to indicate fair coverage to the cluttered areas. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Contact's newest campaigns.
