After Mcdonald’slast campaign in December, advertising for their freshly brewed coffee, they have arrived with another outdoor advertising campaign to announce the release of their newest service  “MyMcDonald’s Rewards” 

When you download McDonald’s app, you will be able to earn points after each order you make and redeem a gift for free McDonald’s! Not only that, but also you can also get access to daily offers, quickly re-order your favorite orders, and select the most suitable pickup options for you with Mobile Order & Pay.

The artwork includes the campaign’s name inside a mockup of a mobile with coins alongside McDonald’s meals which represent the points and deals. Also, the tagline of the campaign, which was written in Arabic, translated to “Order, Collect, Rejoice!”

The OOH campaign has been located on more than one major road all over Cairo from Giza to the airport’s entrance. This geo-distribution means that the campaign targets a broad audience and therefore introduces the new service to a newer demographic. The advertising campaign easily catches the eye of people walking or driving from any direction. Moreover, in the text, they used Egypt’s mother tongue, the Arabic language, to communicate with almost every demography on the street.

It’s worth noting that Mcdonald’s was founded in 1940 by Richard McDonald, Maurice McDonald, and Ray Kroc, and is the world's largest QSR by revenue, serving over 69 million customers daily in over 38,000 branches in 100 countries. McDonald's opened its first restaurant in Egypt in 1994. Now, they serve more than 90,000 customers at more than 120 stores all over the country!

To learn more insights about Mcdonald’s campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai).


Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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