A world of marvel, heritage, and rich culture unites together in Bab Al Shams’ OOH campaign spreading in Dubai. The hospitality and tourism brand is inviting Dubai to uncover the mystic wonders of Arabia and escape into the caramelized dunes of the city. Bab Al Shams is a spot where Middle Eastern culture converges with a dazzling love of life, adventure, and joyful human connection, including thoughtful wellness, engaging entertainment, and engaging cultural activities in a setting that honors Arabic culture while raising a modern-retro appeal. These activities include Arabian horseback riding, hot air balloon rides, camelback trekking, nature walks in the desert, and more, followed by relaxing in their spa or by the pool, or in the lavish suites and rooms. It lights up the Dubai desert, an oasis of design influenced by the region's endless landscape and its inhabitant's tales. This enthralling atmosphere is transferred onto visuals in their OOH advertisement. They depict the hot oasis on the billboards, with two camels ready to be ridden by the couple with gorgeous features next to them, taking us on a journey of camelback trekking that takes place at the “desert resort.” Their ad copy states, “Uncover the mystique of Arabia”, followed by a call to action, “Book Now,” and their stunning logo. It’s exciting to note that the resort is reopening on the 10th of February, while Al Hadheerah is open right now after celebrating a spectacular New Year’s Eve. Al Hadheerah guests dine under the stars, allowing their senses to spring to life with spectacular and fragrant eating, so Bab Al Shams is letting people experience a taste of what the hotel has to offer. The new campaign hit Dubai in the first week of January, on hoarding billboards, with the media provider being Media 24/7.
