Who doesn’t love the most popular finger-lickin’ good fried chicken KFC? KFC has come up with their latest outdoor advertising campaign on the streets of Dubai and Ajman to introduce their latest sandwich “Smokin’ Cheesy Burger” which includes spicy jalapeño cheese, smokey bacon, and juicy zinger chicken. The ad copy includes the name of the campaign “Smokin’ Cheesy Burger” along with a photo of the sandwich. Also, they added a red circle below with “limited time only” KFC highlighted their premium quality in their previous appearance in Dubai last summer with a tagline that shows how fresh it is “hand-breaded every single day” In this campaign, they used both English and Arabic languages, to communicate with almost every demography on the street. Also, The campaign appeared on versatile OOH sizes such as uni-pole, mega com, lamppost to catch the eye of people walking or driving from any direction. Also, the outdoor advertising campaign has been spotted on more than one major road which indicates a geo-distribution that targets a broad audience and therefore introduces the new product to a newer demographic. It’s worth noting that KFC was founded in 1930 by Pete Harman, becoming the world's second-largest restaurant chain with 25,000 locations worldwide in 150 countries, 151 in UAE, and 30 of which are in Dubai only!
