Jebal Developments has sprung up on Cairo’s OOH arena, for their project Blue Heights. The project is situated in the Fifth Settlement's Beit El Watan neighborhood in the Fifth District. The completely functional mini-compound includes a special entertainment area that has a kids‘ space, gym, swimming pools and greenery. 

With the real estate brand, customers are promised “a life of supreme happiness”. Blue Heights offers the stellar chance to pay in installments over 6 years, with a 25% down payment. Their hotline is there to provide information and further inquiries. Think that’s it? Blue Heights is also showcasing off the architecture behind their building, with pops of the color blue, giving off a Parisian vibe. 

The interesting take from this OOH campaign is that Blue Heights is not just a regular, run-of-the-mill compound; but it is in fact a mini compound! This differentiates it from all the other compounds taking over Cairo, and gives it a unique advantage for those who want a cozier, more tight-knit community. 

Intrigued to know more about this campaign? Visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

 

Campaign Credits

Industry: Real Estate

Brand: Blue Heights

Advertiser: Jebal Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mini Compound | #ThinkDOOH

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