After their previous appearance on Dubai’s outdoors advertisement arena featuring superstar Jubin Nautiyal, Dubai Calendar has risen once again on the roads of the city, conjuring up flames in the entertainment industry with superstar golfer Rory McIIroy. 

Top golfers are flying into Dubai for the Dubai Desert Classic, which will be held from January 26–29, 2023, so golf enthusiasts are in for a thrill. The inaugural Rolex Series event, the 2022 competition, featured players such World No. 6 Viktor Hovland, three-time Major champion Pádraig Harrington, Tyrrell Hatton, Lee Westwood, and Bernd Wiesberger, as well as others, and had a prize pool of US$ 8 million. Off the course, individuals can partake in a variety of family-friendly activities or chow down on delectable nibbles from one of the many food trucks.

Rory McILroy, MBE professional golfer and holder of the number one title in the Official World Golf ranking, appears on the digital billboards amidst his favorite hobby, looking fit and eying the magnificent trophy. The ad copy highlights, “A Tournament Like No Other”.  Those intrigued by the DOOH campaign can join fellow sports fans at the Majlis course at the lush Emirates Golf Club to see all the action, inviting them “To register for your free general admission ticket”. 

The new campaign was revealed in the third week of December, via digital screens. 

The Art & Science of OOH

Back To Top Arrow