How to keep warm in winter and still be able to have fun? The answer is simple, choose a good Winter destination that will keep you warm and allow you to still be the adventurous and fun self that you are. In this OOH campaign, Visit Dubai is asking you to do just that by choosing Hatta to be your next winter destination. In its previous campaign, Visit Dubai took it to the Cairo streets to promote visiting Dubai and accelerating tourism in the country. 

In this campaign, the size of the billboards differ from Hoardings to Digital Screens, signifying Visit Dubai’s keenness to introduce people to the beauty of Hatta. Hatta is a magical place and it’s only fair for the billboards to give it justice. The billboards feature multiple locations in Hatta, full of beautiful waters among backgrounds of different breathtaking mountains, painted by the beautiful color of the dark sand. The billboards feature the text “Tick off your winter bucket list” in English or “Choose what you do in Hatta’s winter” in Arabic. Both texts give the reader a chance to consider Hatta as an exciting winter destination, definitely making it an option for those who don’t know about it. Another billboard shows the text “Take on Dubai’s wilder side” showing that there’s a place for everyone, whether among the calm waters, or the exciting mountains. 

The latest Visit Dubai OOH campaign is a true reflection of the beauty Dubai holds, and its care to let everyone know about it and experience it. 

The Art & Science of OOH

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