The fashion wear world in Dubai is more hyped than ever across digital outdoors advertisements. Louis Vuitton is the brilliant brand behind this commotion, spreading excitement and following the lead of their last OOH campaign with Lionel Messi and Cristano Ronaldo. Can you guess the star leading this campaign to starlight? Revealed in three, two, one…

In a flurry of elegance, femininity, and savoir-faire, Léa Seydoux, the French symbol for all that was mentioned, posed for the campaign for Louis Vuitton's Capucines Handbags Collection. She was also the face of another OOH campaign by Louis Vuitton a while back. Léa Seydoux completes her ensemble on the visuals by wearing a black coat draped over her figure with gold embellishments. The Capucines bags are reinterpreted for the season in a revolutionary pastel color block in a gentle cream and subtle yellow, being the centerpiece of these stunning moving images.

A fun fact about the shoot is that it was photographed at the Musée de l'Orangerie. Louis Vuitton booked one of Paris' most famous museum locations to show off its newest handbag collection. The famous Musée de l'Orangerie is home to some of the most famous paintings from the impressionist and post-impressionist periods, including the monumental Waterlilies series by Impressionist Claude Monet, which is featured behind the gorgeous actress on the digital screens.

Louis Vuitton’s fresh campaign was disclosed in the third week of December via digital screens. 

The Art & Science of OOH

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