Chipsy, the main snack sponsor on weekends and holidays, just released a new flavor to be published on the OOH landscape in Greater Cairo. The previous campaign was about the same collaboration but reversed as the foodservice KFC announced a new sandwich, “Crunch Twister.” This time the snack brand, Chipsy announced the partnership as it released two new flavors, “the original recipe” and “Zinger,” on the same billboard to spread the good news. The campaign was very successful on so many levels. First, the geo-distribution is as wide as you can see in the campaign on many billboard formats. Second, the teaser campaign was launched almost one month ago on social media channels, which put both brands' audiences on their toes to try the new flavors. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Chipsy's campaign.
