Egyptian developer Prime Build developments have been spotted appearing in the landscapes of Cairo for its first advertising campaign announcing its latest successful project Lake Yard Residence. Blockbusting in the real estate market since 2009, the top real estate developers aim to treat every project as your next prime build flagship project. The new campaign ad showcases the new compound Lake Yard residence, which is designed for giving you “the entertainment you deserve”, being a fully-fledged service compound utilizing the ad space in green to gray tones. In addition to highlighting that residents can pay 10% down payments over 10-year equal installments. And finally, let’s not forget their hotline that’s visible on the billboard so that buyers may know their route on how to dig more and take part in this project! Learn more about Prime Development’s OOH campaign by checking out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.