For 240 years, since 1780, Parisian jeweler Chaumet has been crafting crowns, high jewelry items, and exceptional timepieces. Now, Chaumet Paris announces their latest collection, “Lien” on huge digital screens on the streets of Dubai. The outdoor advertising campaign is very simple and chic; it features one of the new collection’s pieces, a short clip of a model celebrating and wearing the jewelry, and the name of the collection alongside the brand's name. Making jewelry is art, and Chaumet Paris has a specific meaning behind every collection and piece of art they create. The Liens Collection, which the campaign is about, is created to celebrate the bond between people through a modern interpretation of a meaningful piece of jewelry. Other than Liens, Chaumet Paris has 5 more collections, Josephine, Torsade De Chaumet, Jardins, Insolence, and Bee My Love, which they announced on their outdoor advertising campaign in Dubai’s digital screens last year.! It's worth noting that the iconic main design of the Liens Collection is timeless since 1977, as it has been featured before in historic creations and inspired Chaumet!
