Who doesn’t use Panadol at least once every winter, a.k.a flu season? Panadol is one of those brands that confidently replaced the term “pain killer” with its brand, as all conglomerate brands do. This commonly happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the type of product the brand represents, or as we call it in marketing, “genericization.” GSK’s Panadol just visited the Emirati OOH chart to announce the arrival of a new product to join their broad range of painkillers and flu medicine under the name of “pana-natural.” The campaign is displayed as digital screens and lamposts in Dubai. With the color green, the Pharmaceutical brand decided to promote its cough syrup to represent the natural ingredients, also you can spot them in the campaign's artwork, such as honey and two flowers essences, and as per the website, the compositions of the syrup are cane sugar; water; blackberry juice; lemon juice; essential oils of Lemon, Sweet orange and Myrtle; Xanthan gum; gum Arabic. Also, we’ve noticed on the website this product is only available in UAE. One exciting fact continuing the genericization rule we spoke about earlier in Malaysia and Singapore, Panadol has also become the dominant name for painkillers. While In Finland, Panadol refers to paracetamol.
