Starring Khaled Mokhtar as their brand ambassador, Talabat intrigues passerby audience by asking a rhetorical question (Prices on Fire?) for it only to answer itself with (Talabat Mart Will Put Them Out) challenging the current market prices and taking a step towards providing satisfaction furthermore for customers of the mobile app and courier activities industries.
Similar to their previous campaign, Talabat advanced to this campaign using their eye-catching orange theme featuring their slogan and mottos such as (House Orders means Talabat Mart). Not to forget the star of the campaign and brand ambassador, Khaled Mokhtar, which could be observed dressed in a Talabat uniform centered on the ads giving the audience a thumbs up and cheering the Talabat app.
In the visuals used the superstar stood between the aisles of a grocery shop, with groceries in the background set on fire; a hint to the motto (Prices on Fire?). Find your online grocery selection of fresh fruits and vegetables, bakery, dairy, or beverages, and order now to enjoy their discounted prices and fast delivery!
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Mobile Apps | Courier Activities
Advertiser: Delivery Hero
Region: North Africa
Tags: #ThinkDOOH | Awareness Campaign | Brand Ambassador | Khaled Mokhtar
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