Noon, one of the biggest e-commerce platforms in the Arab world, has come up with their latest billboard advertising campaign in the streets of Sharjah. The outdoor campaign was very simple and straightforward, with some different products, such as shoes and PlayStation, with the tagline “Best Brands, Best Deals.” Using their brand color yellow and their logo. Also, the campaign came in both English and Arabic languages to deliver the message to everyone living in UAE; Arabic is the mother tongue, and as we all know, a lot of people from all over the world live in the United Arab Emirates, and the language they use is English. Noon is known for its great deals and offers; in its last outdoor campaign in November, it promoted its “Yellow Friday” offers in the streets of Dubai. The billboard campaign has shown up in versatile shapes and sizes, such as the digital screen, lamppost, and bridge billboard making the campaign catchy for as many people as possible walking or driving from any direction. Moreover, the ad campaign has been spotted on more than one major road, such as prime spots in Sharjah, which indicates a geo-distribution that targets a broad audience and therefore introduces the product to a newer demographic.