Ford is one of the most well-known brands in the UAE. They sell 20 models in Dubai, Abu Dhabi, Sharjah, Ajman, Al Ain, Ras Al Khaimah, Fujairah, Umm al Quwain, Riyadh, Madinah, and Muscat. The Ford Explorer is the most popular of the 20 models.

It's been quite some time since we last saw Ford in the Out-of-Home spaces of Dubai. The last appearance for the American multinational automotive manufacturer was in December 2021, with the campaign’s marketing objective to raise awareness for the “Untamed” Ford Bronco in Cyber Orange and the “Ultimate Beast” Ford Raptor F-150 in Rapid Red.  

After one year, Ford reappears on Dubai’s streets with December 2022’s campaign. For today’s campaign, the automobile manufacturer uses Digital Screen spaces for the first time in Dubai to advertise the “Always On Top” all-new Ford Expedition Timberland. The beast of an SUV is a vehicle for car enthusiasts that are looking for enhanced power and the utmost off-road capability. The visuals showcase the Ford Expedition in Agate Black in action as it steps up when the going gets rough in the deserts of UAE—excited to know the price list for the standard and custom features of the Ford SUV.  Ford’s call to action for today’s campaign is its website. 

The Art & Science of OOH

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