Reedy Group grew organically into an international corporation, always at the right time.

Since its inception in the 1970s, the company has grown by leaps and bounds, becoming a market leader in various industries, including cosmetics, food, wood paints, and, more recently, land development. Reedy Group first entered the real estate market in 2007, when it began purchasing prime land. Reedy Group, on the other hand, took its time rather than jumping into the property development game, as was the trend.

September 2022 marks the last appearance of Reedy Group in Greater Cairo’s outdoor spaces. With the high demand for real estate properties in the Egyptian Market and the recent development of the unique touristic destination Ras El Hekma; Azzar Islands, the marketing objective for 3 months ago’s campaign had a call to action for residential potential property owners to  “Own” your “California Homes” by the “North Coast Beach” at Azzar Islands.  

With 2023 being just around the corner, Reedy Group and Azzar Islands decided for December 2022’s out-of-home campaign to wish all OOH viewers of Greater Cairo a “Happy New Year!” 


Curious about more information on Azzar Island’s campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.


Campaign Credits

Industry: Real Estate

Brand: Azzar Islands

Advertiser: Reedy Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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