Urbnlanes Developments has sprung up on Cairo’s outdoor advertising scene, post its appearance nearly a year ago. They have been however still making buzz as an advertiser, with its last campaign being for Eastlane. Now, Urbnlanes Developments is planning something big! This much we can gather from their OOH campaign, but there are more details to be unveiled as to hint for what’s to come as well. 

The real estate brand’s tagline proves this suspense with “Something great is in the works” on black billboards, with a peak image of a handshake. Urbanlanes Development is not the only master of this upcoming, mysterious project, but it has joined forces with First Group (as its main contractor), Allianz (as its insurance partner), and Savills (for research and consultancy).  

Urbnlanes Developments is definitely stirring up Egypt’s excitement for what’s to come, and spreading intrigue with their OOH usage to spark up conversations and people wondering what exactly this collaboration is going to bring. And most importantly, where? A question mark hangs over the campaign, creating a challenge for the real estate enthusiasts and followers of the market! 

To find out more details and scoop about this campaign, checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.


Campaign Credits

Industry: Real Estate

Brand: First Group

Advertiser: Urbnlanes Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Allianz

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