Waldorf Astoria just visited the UAE OOH scene with a regal campaign to fit the level of royalty and luxury the hotel offers. Hilton’s Waldorf Astoria digital campaign is an excellent example of simplicity at its best. The campaign’s copy was written to address the luxury, uniqueness, and guest-oriented hotel that it is; “An exquisite experience designed for you with the smallest details that your heart desires” written in Arabic to describe everything you will get during your stay at the luxurious hotel. With its famous signature blue drenching the whole screen. One interesting fact about Waldorf Astoria’s founder, William Waldorf Astor, is that he built the Waldorf, a 13-story hotel, on the corner of Fifth Avenue and 33rd Street in 1893. His cousin John Jacob Astor IV (who later died on the Titanic) opened the Astoria, a 17-story hotel, next door four years later in an effort to make a statement.
