Good food brings people together and what’s a better way to indulge in different food services to end your food cravings? Chicken lovers, attention! Because Kyochon, a Korean restaurant located in the heart of UAE, serves a variety of mouthwatering dishes starting from its famous fried chicken, wings, and more made its first presence on the billboards of Dubai. As it appears on the screens, it’s highlighted that’s Korea’s most loved fried chicken, and to make it clear to road-viewers they showed a sample of what they have to offer which were the “Real fried chicken” and “the Yangum Chicken” as a way to curate hunger to those who see it while driving, smart move right? Also, it was highlighted that it was freshly cooked to order, while the rest of the text on visuals includes their hotline to ensure chicken munchers that they deliver too. The new campaign was spotted in the third week of December on digital screens and hoarding boards.
