The New Captain Cook Inspired Rado Hrithik Roshan Timepiece Makes the Ultimate Showcase on Dubai’s OOH

Pioneering watchmaker Rado is back on UAE’s billboards with the New Captain Cook timepiece in collaboration with beloved Indian Actor Hrithik Roshan. Rivoli Group advertises the jewelry brand’s newest addition to Dubai’s outdoor advertising arena with spiritual visuals.   

Following their last showcase, Rado features the special edition Captain Cook created with Hrithik Roshan, which is a modern interpretation of the iconic Captain Cook that was first launched in 1962. The recurring Feel it Campaign once again reflects the spirit of adventure and embracing the vintage style. The ad spaces host Rado’s long-lasting ambassador Hrithik Roshan surrounded by ice mountains, ready to feel the adventure. The ads also host the Captain Cook timepiece on a white background, highlighting its mix of materials, including high-tech ceramic, which is a style statement waiting to be discovered. The ad copy notes the campaign slogan “Feel it” alongside the Rivoli Group’s logo. 

The new campaign struck Dubai’s digital screens, lampposts, and unipoles in the third week of December.