Al Majed Oud is one of the leading companies in the perfume industry in the MENA region, started in Saudi Arabia by Sheikh Ali bin Othman Al Majed who took the first step in this field. The perfume company came up with its latest extensive outdoor advertising campaign showing its products. The visuals of Al Majed Oud's advertising campaign consist of two major elements, a photo of the product and “since 1956” This is the most important message the company is trying to deliver from this awareness campaign. Al Majed Oud Company was established in 1956 to create a promising market in the field of oud trade through the wholesale sector, with more than 60 years of experience in the manufacture of oud and perfumes across the Gulf market. The billboard campaign has shown up in versatile shapes and sizes, the mega com, uni pole, digital screen, lamppost, and bridge billboard filling the streets of Dubai, which makes the campaign catchy for as many people as possible walking or driving from any direction. Moreover, the ad campaign has been spotted on more than one major road, such as Sheikh Zayed Road, which indicates a geo-distribution that targets a broad audience and therefore introduces the product to a newer demographic.
