Master Group is a leading real estate company in real estate development. The company has diversified in its fields to provide an integrated real estate edifice and meet the needs of the real estate market and architectural developments updates. Master Contractors, Master Real Estate Investment, Master Real Estate Development, and plan Trading and Construction are the four divisions of the company.

For the past two years, Master Group has been absent from the outdoor spaces of Greater Cairo. Within that time span, the real estate developer has not only been developing a new project in the New Administrative Capital but has also taken this time to revamp their Digital Presence with a coming soon website! July 2020’s OOH campaign was a branding campaign with the objective of highlighting that choosing Master Group as the Real Estate Developer to purchase your next residential, commercial, or administrative from is a choice that will give a sense of Happiness. This is evident with the OOH’s ad message; “Happiness is a Choice.”  

In today’s OOH campaign, Master Group reappears in Greater Cairo’s OOH spaces with once again a Branding Campaign. Unlike its previous and most recent campaigns, the real estate developer utilizes the spaces to deliver a different ad message to the potential property purchasers. With the objective to connect and create strong bonds with the upcoming property purchasers from Master Group, the real estate developer’s ad message to the public are; to Create “Joyful, Unbreakable, and Happy” Bonds. The visual for each feeling is reflected perfectly in the OOH spaces.    

Will the upcoming campaign for Master Group advertise the in-progress project in the New Administrative Capital? Will the call to action contain the revamped website’s name? 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns. 


Campaign Credits

Industry: Real Estate

Brand: Master Group

Advertiser: Master Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign | #ThinkDOOH

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